Privacy policy
Last updated: 16 August 2026
Huppla is made by the team behind DigitaalSlim.be and operates under the company Marvel Momentum BV (Coupure Rechts 88, 9000 Gent, Belgium). We keep privacy simple: your photos are yours and stay yours. Below you can read exactly how we handle your data.
Your photos stay on your device
Huppla runs entirely on your own iPhone or iPad. Your photos are never uploaded to us or to any server. We cannot see your photos and have no access to them. Only when you share one yourself does a photo leave your device, and then you decide where it goes.
What we do process
Anonymous usage statistics
To improve Huppla we measure anonymously how the app is used (for example how many people complete a step). This is done through PostHog, on servers in the European Union. We build no personal profiles and cannot trace this data back to you: it is counting, not following. Your photos are never part of it.
Ad attribution
We advertise Huppla, for example on Facebook and Instagram. To know whether those ads work, the app contains Meta technology that reports anonymous app events: that the app was installed or opened, and whether a trial or purchase was started. This never includes photos, names or messages, and Huppla itself shows no ads. It tells us which ad was worth it, without telling us who you are.
We also use AppsFlyer, a measurement service that tells us which ad led to an install, for example for ads on TikTok. Acting on our behalf, AppsFlyer processes a device identifier (the IDFV), your IP address and general device information; measurement runs through SKAdNetwork, Apple's privacy-preserving measurement system. The same rule applies here: no photos, no names, and nothing we can trace back to you.
From version 1.0.4, Huppla asks you once, using Apple's standard prompt, whether the app may track your activity for advertising. If you say yes, Meta and AppsFlyer may use your device's advertising identifier (the IDFA) for this, and we also link your trial or purchase to it through RevenueCat, our purchase service, so we can see which ad led to an install or purchase. If you say no, none of that happens and everything stays with the anonymous measurement described above. You can change your choice at any time in Settings > Privacy & Security > Tracking. Either way, your photos stay on your device.
Place name and map for a photo
To help you remember where a photo was taken, Huppla can show its place name and a small map. For that, the app sends only the location data already stored in the photo (the GPS coordinates) to Apple's maps service, which turns it into a place name and a map image. The photo itself never goes along, and we neither see nor store those locations. Photos without location data simply show no place.
Purchases
Any in-app purchases go through your App Store account. The payment and your payment details run entirely through Apple. We only receive whether a purchase is valid, not your payment details.
Waitlist (before launch)
If you leave your email address on our waitlist, we use it only to let you know when Huppla is released and for occasional news about the launch. You can unsubscribe with one click in every email. We do not sell or share your email address.
Cookies and the Meta pixel on this website
This website (huppla.app) uses the Meta pixel from Facebook. It lets us measure how many people reach the site and sign up through our Facebook ads, so we can target those ads better. The pixel may set a cookie for this. We use no analytics that personally follow you across other websites. Our spam protection (Cloudflare Turnstile on the contact form) may also set a strictly necessary technical cookie to check that you are a human.
Contact form
If you send us a message through the contact form, we process your name, email address and message only to answer your question. Those messages reach our support team directly.
We do not sell your data
We do not sell your data. For our advertising we do share limited data with Facebook through the Meta pixel (for example that a visit or sign-up happened), so Facebook can help us reach the right people. We never sell or rent your email address.
Your rights
Under privacy law (GDPR) you have the right to access, correct or delete your data, and to object to processing. Want to use this right? Ask through our contact form. Since we do not have your photos, this relates at most to your waitlist sign-up.
Children
Huppla is not aimed at children under 13 and we do not knowingly collect data from them.
Changes
If we update this policy, you will always find the latest version on this page, with an updated date at the top.
Contact
Questions about privacy? Ask through our contact form.